Uplift Her featuring Sine Joyi

Women’s Month is a celebration of what women have achieved, a conversation around what is happening right now, and the chance to consider how things can change in the future. This Women’s Month at Digicape, we want to celebrate and uplift our local (s)heroes by giving South African leading ladies the platform to share their stories. A woman with vision today inspires a girl with a dream tomorrow.

Meet Sine Joyi

Sine Joyi is a 25-year-old Model, Social Media Co-ordinator and Humans Right Activist. She has worked with African Insider and Bona Magazine to create engaging and relevant content for the young South African demographic. She has also modelled for the fashion brands GUGUBYGUGU and  Fleur Intimates. Join her as she shares her story and the importance of celebrating Women’s Day in 2022. 

What does Women's Month mean to you? 
Women’s month means that I as a woman have accessibility to all liberties that this country has to offer, thanks to all the women who came before me and marched that fateful day.

Tell us a bit about yourself and your work.
I am a bold, creative and hardworking woman. With that said, my personality definitely ties down very well for the social media coordinator position I’m currently undertaking. My job not only allows me to work with different people but also to best utilise all of my skills to achieve set goals. I think essentially, there’s never a dull day where my creative juices are not flowing.

What is your proudest achievement?
I think my proudest achievement is being trusted to work in a team for a legacy magazine that my mom was raised on, then myself - and now to see everything come full circle to a part of that team is amazing.

What did you have to overcome, to be the woman you are today?
Wow, I think the real question is what did I not overcome. I think being a woman in itself can deprive you of certain opportunities, but then we factor being a woman of colour which then intensifies everything. I’ve had to work 10 times harder to beat pre-conceived stereotypes that I would never make it. Sticking to my guns and pursuing my dreams, even at times where giving up seemed enticing. I think on the daily woman are overcomers.

What progress have you seen on gender equality in your life and work?
Seeing women hold positions of power has been a been a major moment for me. I think more than anything seeing women that I work with break barriers and also leading with zest and a grace is something that has inspired me.

Why do you think diversity in the workplace/your field is so important?
It’s important because we represent a group that feels unheard and left out. If you prioritise inclusivity and diversity, then you are giving a voice to a group that has been marginalised. It’s so much more than a quota. Especially in my field, there are different types of woman of all shapes, sizes and colour. Each one of them wants to a part of the conversation - yet we are tasked with the responsibility of not employing mouth pieces for these women who know nothing about their struggle.

What is the most important message you want to send out to young women, reading this?
It may seem hard, flip even worse but never give up. The greatest disservice you can ever do to yourself is let your dreams wither away and die. You owe it to yourself to at least try to persevere.

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